• Ability to Type 90 Words Per Minute
• Strong Organizational Skills
• Dedicated
• Excellent Communicator
• 2004 Administrator of the Year, Acme International Inc.
• Feature: 10 Years of Experience. Benefits: “I know what to expect in this type of position; I’ve handled this type of work before; I won’t need much training or supervision; I’ll hit the ground running and will start producing right away.”
• Feature: Ability to Type 90 Words Per Minute. Benefits: “I can get your 10-page reports done in less than an hour; I will speed up your work flow.”
• Feature: Strong Organizational Skills. Benefits: “I’ll keep track of your schedule so you’ll always be on time and have the materials you need; I will be able to quickly retrieve any document; I will prioritize my workload to ensure the most critical projects are done first; I will save you time; I’ll help you make your boss happy.”
• Feature: Dedicated. Benefits: “I will support the company’s overall mission and do whatever I can to help achieve it; I won’t complain about hard work or long hours; I will faithfully do my job to the best of my ability.”
• Feature: Excellent Communicator. Benefits: “I will easily be able to give you and your staff the information you and they need, whether in verbal or written form; I will be able to compose much of your correspondence, relieving you of that duty; I will save you time and effort.”
• Feature: Administrator of the Year, 2003, Acme International Inc. Benefits: "I’m very good at what I do, and you don’t have to take my word for it – here’s proof that others have recognized my skill, professionalism, and outstanding contributions.”
Even more impressive!
See how that works? A “feature” is nice. But even better is answering the hiring manager’s unspoken question, “So why is that important?” You do that by selling your benefits.
Make a list of your own features and their corresponding benefits. Learn to promote these benefits to your potential employer. Do this in your cover letter, your resume, and during your interview to make a powerful impression. You will SELL yourself into a new job!